Branding for Artists

Branding for Artists

Are you a brand?  If you’re an artist, the answer is “yes!”  Most people think the term ‘brand’ applies only to companies like Wal-Mart, Apple, & Nike.  ‘Most people’ are wrong.  All businesses, regardless of size need to think about brand. You, as an artist, are a business.  And that means...

Writing a Compelling Narrative?

Writing a Compelling Narrative?

If you’re looking for advice on how to write a compelling narrative, this isn’t the post for you.  This post outlines my struggle with what it means to write a compelling narrative.  Confused?  I’ve read a lot about the subject recently.  It seems that every social media “expert” agrees that...

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