Are you a brand? If you’re an artist, the answer is “yes!” Most people think the term ‘brand’ applies only to companies like Wal-Mart, Apple, & Nike. ‘Most people’ are wrong. All businesses, regardless of size need to think about brand. You, as an artist, are …
3 Ways To Accept Credit Card Paymen...
Allowing customers to pay with debit and credit cards is vital, even for artists. Checks are risky (I refuse to take them) and less and less people are even willing to write them anymore. When I owned my gift shop back in the early 2000s, …
Simple Ways To Maximize Art Sales
Every artist wants to sell art but how that’s accomplished often seems mysterious. I’m here to take a bit of the mystery out of why some artists sell well and some don’t. Contrary to what you might think, selling art isn’t necessarily about the art itself …
Writing a Compelling Narrative?
If you’re looking for advice on how to write a compelling narrative, this isn’t the post for you. This post outlines my struggle with what it means to write a compelling narrative. Confused? I’ve read a lot about the subject recently. It seems that every social …
What Does 'Ready To Hang' Mean??
When you see a ‘call for entry’ from a gallery or art event, the listing will state that “all submissions must be ready to hang.” But what does that really mean? The assumption, even when the gallery or event is for emerging (new) artists, is …